Social Impact Designer
Social Impact Designer
I was inspired to create a two-sided postcard mailed to artists and designers in the US. I chose Jacqueline Casey, a graphic designer best known for the posters she created for the Massachusetts Institute of Technology (MIT).
A primary element of Jacqueline Casey's style was bold typography accompanied by informational details in small text.
Strongly influenced by the International Typographic Style (Swiss Style), a graphic design style that emphasizes cleanliness, readability, and objectivity.
“My job is to entice the viewer to read the message in small type and above all to attend the exhibition.” - Jacqueline Casey